Live Discussion

How Law Firms Get Recommended in AI Search

Groundbreaking research and real experiments from Herringbone Labs

Thursday, November 5, 2026

12:00–1:00 PM EST / 9:00–10:00 AM PST

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With Jason Hennessey, Dan Hinckley and Clara Sherman.

Clara Sherman
Associate, AI Product & Growth; Study Co-Author
Herringbone Labs

Hennessey Digital presentsNovember 5, 2026 Live online

Inside the research

When someone asks AI for legal help, what makes it recommend one law firm over another?

Join Jason Hennessey and Herringbone researchers Dan Hinckley and Clara Sherman for an exclusive look at original research into what drives recommendations in AI search.

Hear directly from the people behind the experiments. They will discuss the findings, why they matter for your firm today, and how they could shape your next decisions as search evolves.

The conversation

What the research shows

An inside look at Herringbone Labs experiments, the findings that surprised the experts, and what they tell us about AI recommendations.

From mention to recommendation

How a law firm moves from being considered by AI to being recommended when someone asks for legal help.

Where SEO fits

Why traditional SEO remains a foundation of AI visibility, and how to think about it alongside changes in search.

What comes next

Where we see search heading, what the evidence means for law firms, and the questions your team should be asking.

For your law firm

This conversation is for law firm owners, managing partners and marketing leaders who want to understand what is changing in AI search and what it means for attracting potential clients.

Bring the questions you are discussing with your team. Jason, Dan and Clara will connect the research to the choices firms are making about SEO, AI visibility and their future marketing.

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Meet the speakers

Jason Hennessey

Founder & CEO

Hennessey Digital

Jason is an internationally-recognized entrepreneur, best-selling author, and Founder/CEO of Hennessey Digital. A renowned SEO and legal marketing expert, he brings law firm growth and marketing perspective to the conversation, connecting the research to the decisions firms face as search changes.

Dan Hinckley

Head of AI

Herringbone

Dan leads AI innovation at Herringbone, and previous co-founder of Go Fish Digital. He will share why Herringbone invested in a dedicated Lab, what the research and experiments are revealing, and where he sees search heading.

Clara Sherman

Associate, AI Product & Growth; Study Co-Author

Herringbone Labs

Clara is part of the Herringbone Labs team and co-author of Herringbone's AI research. She will walk through the research and what the findings tell us about how AI recommends law firms.

Join us live

Spend an hour with Jason, Dan and Clara on November 5. Get an inside look at Herringbone Labs research into how law firms get recommended in AI search.

Thursday, November 5, 202612:00–1:00 PM EST9:00–10:00 AM PSTLive online · 60 minutes

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