Exclusive Webinar For Law Firms

MAKING MONEY 
​IN THE DARK

How To Succeed With Marketing That (Almost) No One Sees

September 9, 2026, 12pm EDT

6Days02Hours03Minutes

Special guest Ben Glass, founder of BenGlassLaw and Great Legal Marketing, joins Jason Hennessey for a live session on the marketing channels that don't get credit in a report but consistently bring in cases. You'll learn how to build the kind of reputation and referral engine that keeps producing clients long after your ad spend stops.

WARNING: This Free Training Will Only Be Available for a Limited Time

This Free Training Is For Law Firms Only 

Exclusive Webinar For Law Firms 

MAKING MONEY
​​IN THE DARK

How To Succeed With Marketing That (Almost) No One Sees


September 9, 2026, 12pm EDT

6Days02Hours03Minutes

Join Ben Glass, founder of BenGlassLaw and Great Legal Marketing, for a live session on the marketing channels that don't get credit in a report but consistently bring in cases. You'll learn how to build the kind of reputation and referral engine that keeps producing clients long after the ad spend stops.

WARNING: This Free Training Will Only Be Available for a Limited Time

Jason Hennessey, 

Founder & CEO

Jessica Rowe​

Senior Director of Content​

Why This Matters Right Now

Digital Marketing Has Become a Full-Time Job. The platforms that control the internet keep changing the rules, and keeping up eats hours you don't have. There's a simpler way to bring in cases that doesn't depend on this week's algorithm update.

You Own the Whole Experience. When you send a letter or make a call, no platform decides who sees it or what it costs to reach them. You control the message, the timing, and the list, start to finish.

Referral Sources Deserve Their Own Strategy.
Most firms treat referrals as something that just happens. Ben will show you why your referral network is its own market, and how to build a real plan around it instead of hoping it grows on its own.

The Math Is Simple Enough to Trust. No mystery dashboards. Ben's system runs on numbers you can actually see: pieces mailed, calls received, clients signed.

What You'll Walk Away With

Ben will walk you through the exact three-tier system he used to build a referral-driven practice: cultivating past clients, attorney referral sources, and other professional referral partners, each with its own outreach and follow-up plan.
You'll see how he approached direct mail, in-person networking, speaking, and referral partner relationships, and how he turned all of it into a system his staff could run every month without him.

By the end of the session, you'll have a starting checklist: your first ten referral targets, one direct mail piece to send this month, and one networking event or educational piece to put on your calendar.

Who This Webinar Is For:

✅ Law firm owners tired of spending more each year to keep pace with the same platforms
✅ Attorneys who want a referral system with real strategy behind it, not something left to chance
✅ Firms who want marketing they can explain in one sentence, not a dashboard full of numbers nobody on the team can interpret

Client Testimonials

 

Ben Glass | BenGlassLaw

Attorney & Legal Coach
​Founder, Great Legal Marketing

 

Bob Simon | Simon Law Group

Prominent Trial Lawyer
​Legal tech company owner

 

Ryan McKeen | Best Era

Personal Injury Lawyer
​Law Firm Growth Consultant

How Ben Built a Referral-Driven Practice From Scratch

A System, Not a Stroke of Luck

Ben will walk through how he built an entire disability practice by identifying the right referral partners and cultivating them on purpose, on a three-tier system covering past clients, attorney referral sources, and other professionals.

Positioning That Makes Partners Look Good

You'll learn the approach Ben used to introduce his practice to other attorneys without competing with them, positioned as "I handle the part you don't," so referring becomes an easy, obvious choice.

Relationships That Compound

From referral letters to recognition systems to educational content, Ben will cover how he kept referral partners engaged year after year, turning a handful of relationships into a dependable case pipeline.

About the

Speakers

Ben Glass

Long-Term Disability Attorney, Business Leader & Legal Marketing Expert

Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business.

Over 40 Years of Experience

Nationally Recognized Speaker & Thought Leader

Author & Legal Marketing Innovator

Leader, Mentor & Community Advocate

Jason Hennessey

Founder & CEO, Digital Marketing Executive & Legal Marketing Strategist

Jason Hennessey is the founder and CEO of Hennessey Digital, a digital marketing executive and bestselling author with over 20 years of experience helping law firms grow through SEO, PPC, and GEO. His work has driven over $2 billion in cases and verdicts for law firms nationwide.

Over 20 Years of Experience

$2 Billion+ in Client Verdicts

Author of Bestselling Law Firm SEO

Working With Law Firms Since 2008

About the

Speaker

Ben Glass

Long-Term Disability Attorney, Business Leader & Legal Marketing Expert

Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business.

Jason Hennessey

Founder & CEO, Digital Marketing Executive & Legal Marketing Strategist

Jason Hennessey is the founder and CEO of Hennessey Digital, a digital marketing executive and bestselling author with over 20 years of experience helping law firms grow through SEO, PPC, and GEO. His work has driven over $2 billion in cases and verdicts for law firms nationwide.

Ready to Build a Referral System That Runs Without Chasing Algorithms?

Ready to Build a Referral System That Runs Without Chasing Algorithms?

Join this free live training and get a system you can start building this week.

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