

Founder & CEO
Senior Director of Content
Digital Marketing Has Become a Full-Time Job. The platforms that control the internet keep changing the rules, and keeping up eats hours you don't have. There's a simpler way to bring in cases that doesn't depend on this week's algorithm update.
You Own the Whole Experience. When you send a letter or make a call, no platform decides who sees it or what it costs to reach them. You control the message, the timing, and the list, start to finish.
Referral Sources Deserve Their Own Strategy. Most firms treat referrals as something that just happens. Ben will show you why your referral network is its own market, and how to build a real plan around it instead of hoping it grows on its own.
The Math Is Simple Enough to Trust. No mystery dashboards. Ben's system runs on numbers you can actually see: pieces mailed, calls received, clients signed.
Ben will walk you through the exact three-tier system he used to build a referral-driven practice: cultivating past clients, attorney referral sources, and other professional referral partners, each with its own outreach and follow-up plan.
You'll see how he approached direct mail, in-person networking, speaking, and referral partner relationships, and how he turned all of it into a system his staff could run every month without him.
By the end of the session, you'll have a starting checklist: your first ten referral targets, one direct mail piece to send this month, and one networking event or educational piece to put on your calendar.
✅ Law firm owners tired of spending more each year to keep pace with the same platforms
✅ Attorneys who want a referral system with real strategy behind it, not something left to chance
✅ Firms who want marketing they can explain in one sentence, not a dashboard full of numbers nobody on the team can interpret
Attorney & Legal Coach
Founder, Great Legal Marketing
Prominent Trial Lawyer
Legal tech company owner
Personal Injury Lawyer
Law Firm Growth Consultant

Ben will walk through how he built an entire disability practice by identifying the right referral partners and cultivating them on purpose, on a three-tier system covering past clients, attorney referral sources, and other professionals.
You'll learn the approach Ben used to introduce his practice to other attorneys without competing with them, positioned as "I handle the part you don't," so referring becomes an easy, obvious choice.

From referral letters to recognition systems to educational content, Ben will cover how he kept referral partners engaged year after year, turning a handful of relationships into a dependable case pipeline.
Long-Term Disability Attorney, Business Leader & Legal Marketing Expert
Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business.

Founder & CEO, Digital Marketing Executive & Legal Marketing Strategist
Jason Hennessey is the founder and CEO of Hennessey Digital, a digital marketing executive and bestselling author with over 20 years of experience helping law firms grow through SEO, PPC, and GEO. His work has driven over $2 billion in cases and verdicts for law firms nationwide.
Long-Term Disability Attorney, Business Leader & Legal Marketing Expert
Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business.

Founder & CEO, Digital Marketing Executive & Legal Marketing Strategist
Jason Hennessey is the founder and CEO of Hennessey Digital, a digital marketing executive and bestselling author with over 20 years of experience helping law firms grow through SEO, PPC, and GEO. His work has driven over $2 billion in cases and verdicts for law firms nationwide.
Join this free live training and get a system you can start building this week.